SOCIO-PSYCHOLOGICAL ASPECTS OF FORMING LEADER'S IMAGE

  • Galyna Fesun Yuriy Fedkovych Chernivtsі National University, Chernivtsi, Ukraine
  • Tetyana Fedirchyk Yuriy Fedkovych Chernivtsі National University, Chernivtsi, Ukraine
  • Maria Oliynyk Yuriy Fedkovych Chernivtsі National University, Chernivtsi, Ukraine
Keywords: image, political communication, social base, political leader, political capital

Abstract

The author analyzes the image of leader as a symbolic product of political and social communications.Study of the image requires examination of individual in the system of social and political relations, where many dependencies exist between participants in the struggle for power, groups and institutions.

Published
2019-06-23
How to Cite
Fesun, G., Fedirchyk, T., & Oliynyk, M. (2019). SOCIO-PSYCHOLOGICAL ASPECTS OF FORMING LEADER’S IMAGE. International Journal of Social and Educational Innovation (IJSEIro), 6(11), 29-36. Retrieved from https://www.journals.aseiacademic.org/index.php/ijsei/article/view/130