06 Media’s Role in the Public Opinion

Abstract

The public opinion has always existed, but its echo and influence has been increased and amplified
by the tools of mass communication. The latter have extended the field of their activities from a
space and time perspective, by playing a basic role in the development of democracy.
The purpose of our research is to emphasize the fact that the role of media, that is, radio, television,
press and internet is essential to the creation and amplification of the public opinion. The use,
misuse and deformation this media imposes on words, image or sound plays a key role in the
crystallization of the public opinion. To dwell on this influence and explain it in practice, we have
brought forth a survey conducted with the faculty students, the youngest users of these media.