03 Reaching Out Strategies for Higher Education Institution in Cambodia

  • Chee Seng LEOW IIC University of Technology, Cambodia
  • Wing Sum Vincent LEONG IIC University of Technology, Cambodia
  • Ahmad MAISARAH National University of Malaysia
  • Hock Seng SIAN IIC University of Technology, Cambodia.
  • Nadason MARIMTHU IIC University of Technology, Cambodia
Keywords: marketing, higher education, consumer behaviour, strategic marketing, marketing strategy

Abstract

Education is increasingly a global business with rapid growth in both campus and distance
learning facilitated by the Internet. The term “marketing” becomes controversy among educational
practitioners when it involves sales, advertising and public relations strategy. Reaching out
strategies is a process that can make positive contribution to both economic capital and social. This
journal starts with background study of Cambodia. In the second stage, the journal starts to review
education system in Cambodia from French colonial up to date. After understanding the education
system in Cambodia, consumer behaviour towards higher education in Cambodia was analysed for
both local and international candidates. The paper ended by proposing various methods for
reaching out for Cambodia and global markets.

Published
2015-05-15
How to Cite
LEOW, C. S., LEONG, W. S. V., MAISARAH, A., SIAN, H. S., & MARIMTHU, N. (2015). 03 Reaching Out Strategies for Higher Education Institution in Cambodia. International Journal of Social and Educational Innovation (IJSEIro), 21-36. Retrieved from https://www.journals.aseiacademic.org/index.php/ijsei/article/view/45
Issue
International Journal of Social and Educational Innovation, Vol. 2, Issue 3, 2015
Section
Articles